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billion active users, 62% of whom log on daily.

With such a large user base, ignoring Facebook is really not an option for most marketers. You can bet that your ideal market uses Facebook almost every day. The question is: how do you target all these users with your marketing campaign?

The good news is that the Facebook advertising platform allows you to start from scratch and specify the type of people you are looking for. You can target by location, demographics and interests.

In this guide, I will show you the basics of using Facebook to your advantage. The guide is for beginners who want an introduction to marketing their business on the largest social network in the world.

Who is on Facebook?

Facebook may have started as a social network for students, but at present, almost everyone with an Internet connection uses it. The minimum age required is 13 years, and there is reason to believe that this is used by all other age groups.

Facebook publicly publishes data on their most popular age group, but a poll conducted by Pew showed that social networks are most popular in the 18-29 age group. Its popularity decreases with age. It is less popular among people 65 years and older.

I can assure you that, no matter what age group you target, there will be more than enough on Facebook.

How can you market on Facebook?

Facebook has three tools (pages, ads and groups) that can be used by anyone. Each of these options has its own purpose, and they can be combined for a greater scope.


Facebook pages are similar to profiles, but for businesses, organizations and public figures. Users can "like" a page, which means they will automatically receive updates from that page in their subscription feed. Users also have the ability to "Like" a page, but without necessarily following it. (Users can also follow certain profiles.)

While profiles require a mutual relationship between friends, pages can be enjoyed by anyone, without requiring the creator of the page to accept a fan. They also have no restriction on the number of friends / fans they can have (unlike profiles, which are limited to 5,000 friends).

Advantages: the pages are free and easy to configure.

Disadvantages: It can be hard to get a foot of strength and build a fan base with a page.


Facebook offers a fantastic targeted advertising platform. You can create targeted ads for specific geographic areas, ages, levels of education, and even types of devices used for navigation. Facebook also allows users to close ads they do not like and love a page just under an advertisement:

Benefits: Ads have powerful targeting settings.

Disadvantages: Ads can be expensive, depending on your goals.


Facebook groups are similar to newsgroups, but with additional features that pages and profiles have (like a wall). You can create groups related to your industry or product offerings to reach potential customers.

Advantages: Groups are free and have a high level of commitment.

Disadvantages: Groups can take a long time.
How to walk with pages

Facebook pages are the easiest ways to start marketing with Facebook. They are free, relatively easy to install (at least in their basic shapes) and incredibly flexible. There are not many setbacks, either.

Unfortunately, many companies are not using them to their full potential; Or worse, using them have trouble. These guidelines will help you avoid making these mistakes.

Profile picture and cover image

Your profile picture should be your logo. As simple as that.

The cover image is a different story. It's really up to you to decide what to put here. Some use employee photos, while others use chic works of art and put their contact information in the cover image. Choose a photo that will enhance your page and attract the attention of your visitors.

"About" section

The "About" section is positioned right below your company logo. It's your chance to tell someone who gets to your page what your business does.

Make sure you put good information here, tell people what you are doing, why you are different and other interesting details. If you can, take the time to write it specifically for your Facebook audience. You can copy the text from the "About" page of your website or blog, if you are in pinch. Be sure to fill in all your data under "Basic Information".

Do not forget to keep it friendly and informal. A casual tone generally works best on Facebook. Here are some good examples:

HubSpot tells us what they do and gives a contact method:

WP Engine shares what they do and the number of customers they have, which helps build credibility:

About -1
You may want to put your hours of operation in the About section.


The tabs are the small squares that are to the right of your About section. Here are the ESPN tabs:

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